Get to know a brand under the abnormal beauty company.
A 5-day Mothers' Day Treat Plan
Because why celebrate for just one day?
Happy Mothers' Day!
To the sheroes of our lives.
The Not-So-Lazy Girl's 7-Step Lipstick Routine
The most fool-proof 7-step routine. Trust us, it's not going to be a lot of work!
Lipstick Diaries: The Story Behind Velvet 08 Grand Cru
What's the story behind your favorite lipstick?
Our Favorite Instagram #FeedGoals and #FeedTips
Make 'em "accidentally" double tap your photo from 72 weeks ago.
5 Products For A Guaranteed Sweat-Proof Graduation Look
Look fresh and ready to take on the world!
Money-saving Tips for Every Gal
"My wallet is closed. I don't want to shop."
Why Guardians of the Galaxy Vol. 2 Hits All The Right Spots
Strong women characters and Chris Pratt's abs.
SM Beauty Launches the Pro-Card For Professional Makeup Artists
Makeup artists unite! This is best deal you could ever get.
Why The 2017 Bb. Pilipinas-Universe Deserved The Crown
A true beauty inside and out represents our nation.
Our Favorite Beauty Looks at the 2017 Met Gala
Looks were served and Rihanna reigned supreme.
5 Tried and Tested Tips to Getting Over a Hangover
This is now your ultimate life essential.
How to Survive Labor Day Weekend at #Laboracay2017
Because you can't appear a noob.
Introducing Multi-Use Sticks and Why We Love 'Em
For multi-tasking girls like you and us.
7 Reasons Why You Shouldn't Get Bummed That You Don't Have Plans This Long Weekend
To you and me, from me.
How To Upsize and Get More From Your Shopping Experience
Get more from your favorite hobby.
What is a Setting Spray and Do You Actually Even Need One?
*asking for a friend*
Unicorns Are *VERY* Real
And they're everywhere 🦄.
Be-Do-Have: The Winner's Simple Mantra
Your success is one mindset change away.
