There's Nothing Ordinary About The Ordinary

If you follow the world's top bloggers, vloggers and beauty gurus, you'd know that most of them are talking about a beauty brand called The Ordinary.

Truthfully, there's nothing ordinary about The Ordinary. There is a long, long waiting list for its newly released foundations is about 250,000 long. What is that??? Well, if your two foundations have gotten rave reviews from Wayne Goss and they cost $6, we understand why there's such a big demand for it.

Hi ❤️ We are really emotional. We are working really hard. And we feel really helpless. We know many of you are waiting for your order of Colours. And nothing hurts us more than knowing how difficult it is to be waiting. Everyone seems to be congratulating us on the success of Colours but we are instead so severely disappointed in ourselves that you are still waiting. We have always manufactured all of our products in house, which almost no one does. This very direction has allowed us to be disruptive in beauty and offer value to you, our amazing customer, follower and supporter. However, this in-house effort is also what has placed us under tremendous pressure to fulfill the extreme volume of orders for Colours when it launched. We started with a waiting list of 25,000 people but ended up with orders for more than 250,000 units in just a week. We are producing Colours around the clock and we are fulfilling orders around the clock. We estimated it would take us 10-15 days to get through these orders but it's taking a bit longer despite every single one of us placing our heart and soul into what matters the most: your happiness. We are working very hard. We are shipping orders daily. Your order will be ready very soon. And in November, we will be moving to a new facility, representing our fourth move in four years. This new facility will increase our capacity by 450% initially and by even more shortly after. It is unacceptable to us for you to wait and we know that we will soon be in a place where we can serve you very promptly, the only way you should be served. We love what we do, we love you and we cannot express in words how much it hurts to be where we are now. Once we are in a better place and back on track, we will do something very special for everyone who has had to endure delays to receive Colours. We will never forget that you supported us through such very difficult times. Please accept our very helpless but very genuine hug.

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on May 11, 2017 at 10:30am PDT

The Ordinary is made by the Canadian company Deciem, which has several brands under its umbrella. 

What makes The Ordinary extraordinary?

The products are not just well-priced; they're cheap. The Ordinary’s most expensive product right now is a serum at $28.90. The Advanced Retinoid 2% is $14.90.

The Ordinary Advanced Retinoid 2% 30ml ($14.90), available at Deciem

The Ordinary 100% Plant-Derived Squalene 30ml ($12.90), available at Deciem

The 100% Plant Derived Squalene is priced at $12.90. The Vitamin C Suspension 23 percent + HA Spheres 2% costs $6. The 100% Organic Cold-Pressed Rose Hip Seed Oil is priced at less than $10. The 100% Cold Pressed Moroccan Argan Oil is at $10.90.

The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil 30ml, available at Deciem

The Ordinary Vitamin C Suspension 23% + HA Spheres 2% 30ml, available at Deciem

The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil, available at Deciem

Those who have only dreamt of using skin care with ingredients like niacinamide, hyaluronic acid, lactic acid and glycolic acid but couldn't because, well, these things are expensive can now buy from The Ordinary.

Our 100% Cold-Pressed Virgin Marula Oil from Namibia is here. Referred to as a "luxury" oil by some, this antioxidant-rich oil is obtained from the kernels of the fruits of Marula tree. It's mostly composed of oleic acid and linoleic acid but also contains procyanidin, catechins and flavanoids. Marula oil offers antioxidants, hydrates the skin and helps restore a radiant tone. It's a fantastic oil in every sense of the word despite its affordability (one would have to be drunk to overpay for Marula). This formula contains the highest quality cold-pressed virgin Marula oil that is naturally aroma neutral and non-greasy. (30ml £8.10/$9.90).

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Jan 13, 2017 at 6:37am PST

A Hydration Support Formula with Ultra-Pure, Vegan Hyaluronic Acid Hyaluronic Acid (HA) can attract up to 1,000 times its weight in water. The molecular size of HA determines its depth of delivery in the skin. As a part of The Ordinary range with commitment to pricing integrity, this formulation combines low-, medium- and high-molecular weight HA, as well as a next-generation HA crosspolymer at a combined concentration of 2% for multi-depth hydration in an oil-free formula. This system is supported with the addition of Vitamin B5 which also enhances surface hydration. Hyaluronic Acid 2% + B5 30ml ($6.80, £5.90). http://bit.ly/hyaluronic-acid-2pct-b5-30ml

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on Aug 31, 2016 at 1:03pm PDT

All products from Deciem, including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury and oxybenzone. They don’t test on animals or sell their products in mainland China.

In a previous interview, Deciem founder Brandon Truaxe reportedly said, "The beauty industry is a scam."

The Ordinary Salicylic Acid 2% Solution 15ml, available at Deciem

Thus, The Ordinary's skin care products contain one or two ingredients only. You can get The Ordinary from deciem.com (they ship worldwide). Disclaimer: We got ours from Instagram resellers.

We have been really scared to announce something but it looks like everyone has noticed anyway... The Ordinary Colours are now in stock. Please be gentle (we are overly sensitive today 🤒) : our websites crashed this weekend from the truly extraordinary volume of traffic 🙈. We are working very hard to ship every order as quickly as possible. We are blessed to be receiving so much love from you. Please know that this love means everything to us and that we don't take it for granted. And we will continue to dedicate our heart and soul to make sure we get better at serving you every day. Without you, we would not be here today: something that we will never forget. ❤️❤️❤️🐒

A post shared by THE ABNORMAL BEAUTY COMPANY (@deciem) on May 1, 2017 at 2:33pm PDT

If you're interested in the brand, look at Deciem's Website or follow them on Instagram @deciem. Send them a DM on Instagram if you have any questions about your skin care regimen. They usually reply really quick too!