The Ordinary Upsizes 3 Popular Products
The Ordinary has upsized three of its much loved formulas, offering more of what you love, better value and a smaller footprint.
By launching the bigger sized products, The Ordinary hopes to encourage consumers to consider purchasing bigger by offering a small saving and communicating that buying bigger helps to create a smaller footprint. The new supersized versions can save an average of 35% in packaging weight and over 15% in shipping emissions. These percentages are based on comparing projected sales of the larger size against sales of the smaller size over a period of one year per customer.
The products with bigger sizes are:
Photo credit: The Ordinary
Salicylic Acid 2% Masque 100ml
This mask targets lackluster tone and textural irregularities. The formula, infused with charcoal and clays, aims to enhance the appearance of smoothness and clarity, leaving the skin feeling refreshed.
Photo credit: The Ordinary
Azelaic Acid Suspension 10% 100ml
Azelaic Acid is produced naturally by yeast that lives on normal skin. It brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes.
Photo credit: The Ordinary
Alpha Arbutin 2% + HA 60ml
Alpha Arbutin reduces the looks of spots and hyper-pigmentation. It’s used at a high 2% concentration versus a standard concentration of 1% and supported with a next-generation form of Hyaluronic Acid for enhanced delivery.
The upsized products are available now on theordinary.deciem.com
