The Top 10 Beauty Brands That are the Best on the Market Right Now
If there's anything we love, it's makeup and beauty products. And because our main goal in life is to be able to beat our mugs to the best that it can possibly be, we are always on the hunt for the best beauty brands there is.
Here are stats from Tribe Dynamics, a San Francisco-based agency that tracks and offers advanced marketing technology for lifestyle brands. They release lists of the top lifestyle products on a certain category. The result is based on research and statistics from the brands' earned media value (EMV).
With that, let's get to know the top 10 cosmetic brands as of September 2017 according to Tribe Dynamics:
Anastasia Beverly Hills
Anastasia Beverly Hills DipBrow Pomade (available in 11 shades)
Anastasia Beverly Hills The Original Contour Kit (available in 3 shades - light to medium, medium to tan, tan to deep)
With 12,250,940 Instagram tags and counting, it's not a mystery as to why this US-based cult brand has reached top 1 in EMV results. ABH's famous DipBrow pomade has gotten so famous that it's been trademarked. There is probably no makeup review where an ABH product isn't used at least once.
What started as a salon in 1997 has now become a go-to brand known best for being an expert in brows and eyes. This brand has ultimately become the favorite of makeup professionals and makeup lovers alike.
| Channel | Ranking | Amount |
|---|---|---|
| 1st | $86,913,162 | |
| YouTube | 7th | $6,751,641 |
| 3rd | $2,224,386 | |
| 4th | $484,457 | |
| Blog | 5th | $771,846 |
| 4th | $185,728 |
You can check out Anastasia Beverly Hills' website to know more about their products. Follow ABH on Facebook and Instagram for the latest updates. You can get your hands on some Anastasia Beverly Hills products on BeautyMNL and Calyxta PH.
MAC Cosmetics
MAC Cosmetics Retro Matte Lipstick in Ruby Woo
MAC Cosmetics Prep + Prime Fix+
It's signature logo and design along with it's super strong reputation of being one of the greatest brands in the market, MAC Cosmetics is definitely one to beat. Topping the Pinterest charts and going second on 4 out of 6 channels, MAC Cosmetics proves that it is here to stay.
A world leader in professional makeup, MAC Cosmetics celebrates its values of artistry, individuality, community, trendsetting, and social responsibility with its numerous campaigns that ultimately keeps the brand strong at the top.
| Channel | Ranking | Amount |
|---|---|---|
| 2nd | $61,486,312 | |
| YouTube | 2nd | $10,527,008 |
| 2nd | $2,298,309 | |
| 3rd | $618,740 | |
| Blog | 2nd | $1,877,596 |
| 1st | $334,247 |
You can check out MAC Cosmetics' website to know more about their products. Follow MAC Cosmetics on Facebook and Instagram for the latest updates. You can get your hands on some MAC Cosmetics products on their physical stores and online at BeautyMNL.
Fenty Beauty
Fenty Beauty Match Stix Trios in Caramel, Truffle, and Rum (available in 4 shades)
Fenty Beauty Galaxy Eyeshadow Palette
All the raging raves this year was about this and thank goodness for Rihanna's creativity, hardwork, 40 -shade foundation, and blinding highlighters, Fenty Beauty hits top 3. Hitting first on most major social media channels, Rihanna continues to take the world by storm.
Rihanna’s Fenty Beauty is just one of many brands laying the foundation for a more inclusive beauty industry. pic.twitter.com/ecCytwwai1
— Vox (@voxdotcom) November 14, 2017
Fenty Beauty continues to prove how this - all their designs, methods of marketing, etc. - is the now of makeup and the future. This newcomer is a big bomb of surprise in the beauty industry as it immediately hits groundbreaking stats, be it EMVs or income.
| Channel | Ranking | Amount |
|---|---|---|
| 3rd | $45,184,596 | |
| YouTube | 1st | $10,614,442 |
| 1st | $5,593,795 | |
| 1st | $6,412,935 | |
| Blog | 1st | $4,057,444 |
| 5th | $166,289 |
You can check out Fenty Beauty's website to know more about their products. Follow Fenty Beauty on Facebook and Instagram for the latest updates. You can get your hands on some Fenty Beauty products on their kiosks at any Sephora and on Sephora online.
NYX Professional Makeup
NYX Professional Makeup Lip Lingerie (available in 24 shades)
NYX Professional Makeup Total Control Drop Foundation (available in 24 shades)
Establishing a reputation can be difficult but rewarding. Just check out NYX Professional Makeup - one of the best drugstore brands on the market that actually delivers hits more than misses. Even lux brand-loving makeup enthusiasts input a NYX product at least once on their looks.
| Channel | Ranking | Amount |
|---|---|---|
| 4th | $41,954,942 | |
| YouTube | 9th | $6,553,267 |
| 6th | $1,293,910 | |
| 5th | $403,200 | |
| Blog | 3rd | $1,120,433 |
| 6th | $150,507 |
You can check out NYX Professional Makeup's website know more about their products. Follow NYX Professional Makeup Philippines on Facebook and Instagram for the latest updates. You can get your hands on some NYX products on their kiosks at SM Beauty sections and online at BeautyMNL and Zalora.
Benefit
Benefit Goof Proof Eyebrow Pencil (available in 6 shades)
Benefit The Porefessional Face Primer
Benefit is not just about the cute, cohesive packaging but also reliable quality. They have been known for their amazing brow products and their effective primer and blazing bronzers.
With or without a campaign, people love them some Benefit. Even us, actually! We basically have our Porefessional primer on 24/7.
| Channel | Ranking | Amount |
|---|---|---|
| 6th | $39,747,809 | |
| YouTube | 8th | $6,670,348 |
| 9th | $963,902 | |
| 8th | $219,600 | |
| Blog | 8th | $463,299 |
| 8th | $73,507 |
You can check out Benefit's website know more about their products. Follow Benefit Philippines on Facebook and Instagram for the latest updates. You can get your hands on some Benefit products on their stores and online at BeautyMNL, Sephora, and Zalora.
Huda Beauty
Huda Beauty Obsessions Palette Smokey
Huda Beauty Liquid Matte in Mamacita
Not surprising that Huda Beauty makes it to this list - it's an amazing brand that has seriously pigmented products. We can expect a lot from this brand since this is a makeup vlogger and enthusiast's brainchild.
Huda Beauty makes Dubai beauty available for all. It's a passion project aiming to make women everywhere enhance their beauty further.
| Channel | Ranking | Amount |
|---|---|---|
| 5th | $40,731,140 | |
| YouTube | 10th | $3,025,756 |
| 8th | $1,094,592 | |
| 10th | $116,723 | |
| Blog | 9th | $429,559 |
| 10th | $30,082 |
You can check out Huda Beauty's website know more about their products. Follow Huda Beauty on Facebook and Instagram for the latest updates. You can get your hands on some Huda Beauty products on US Sephora.
Tarte Cosmetics
Tarte Cosmetics Amazonian Clay 12-hour Foundation with SPF 15 (available in 25 shades)
Tarte may seem like a slow contender in the EMV stats but does a strong, cult brand really need to go over the top to market on social media? We're thinking, just like other proven brands, Tarte relies on word of mouth and loyalty to market their products.
Offering makeup and skincare, Tarte doesn't look like it's going away anytime.
| Channel | Ranking | Amount |
|---|---|---|
| 7th | $35,513,557 | |
| YouTube | 5th | $7,435,183 |
| 7th | $1,124,752 | |
| 9th | $147,149 | |
| Blog | 7th | $579,065 |
| 7th | $83,564 |
You can check out Tarte Cosmetics' website know more about their products. Follow Tarte Cosmetics on Facebook and Instagram for the latest updates. You can get your hands on some Tarte products on BeautyMNL and US Sephora.
Morphe
Morphe Set 706 12-piece Black and White Travel Set
Morphe The Jaclyn Hill Eyeshadow Palette
If you love wasting time watching makeup tutorials like us, you've probably heard of Morphe. Nearly every makeup lover probably have one so it's not exactly a shocker that it hits top on YouTube and Twitter.
Again, this is a cult brand that need not waste so much energy on marketing their products. We'd like to guess that this is all just from personal reviews and posts.
| Channel | Ranking | Amount |
|---|---|---|
| 8th | $31,462,085 | |
| YouTube | 3rd | $8,477,650 |
| 10th | $878,293 | |
| 2nd | $1,037,485 | |
| Blog | 10th | $79,798 |
| 9th | $55,615 |
You can check out Morphe's website know more about their products. Follow Morphe on Facebook and Instagram for the latest updates. You can get your hands on some Morphe products on BeautyMNL, Your Makeup Store PH, and My Pretty Haven.
Too Faced
Too Faced Better Than Sex Mascara
Too Faced Born This Way Foundation (available in 24 shades)
Aside from the assured high quality, Too Faced's gorgeous collections and packaging makes their products even better. This, we think, is also probably why a lot of makeup lovers keep Too Faced on their Pinterest boards.
Founded by deviants of the then-serious tone of the makeup industry, Too Faced was born with its abundance of colors and unapologetic glamour. Since 1998, Too Faced made women feel confident and proudly feminine in makeup and the rest is history.
| Channel | Ranking | Amount |
|---|---|---|
| 9th | $27,110,169 | |
| YouTube | 6th | $7,403,406 |
| 5th | $1,368,650 | |
| 7th | $254,057 | |
| Blog | 6th | $622,332 |
| 2nd | $236,783 |
You can check out Too Faced's website know more about their products. Follow Too Faced on Facebook and Instagram for the latest updates. You can get your hands on some Too Faced products on Sephora, BeautyMNL, and Calyxta PH.
Urban Decay
Urban Decay Naked Heat Eyeshadow Palette
Urban Decay All Nighter Long Lasting Makeup Setting Spray
When you think of Urban Decay, you think of? The Naked palette, that's right! It has been so massive in influencing makeup worldwide that it has not only become a cult brand but a cult product on its own.
Urban Decay's products are sure to wow with solid pigments and fun, cool packaging.
| Channel | Ranking | Amount |
|---|---|---|
| 10th | $26,447,314 | |
| YouTube | 4th | $7,446,130 |
| 4th | $1,572,769 | |
| 6th | $298,055 | |
| Blog | 4th | $991,690 |
| 3rd | $225,754 |
You can check out Urban Decay's website know more about their products. Follow Urban Decay on Facebook and Instagram for the latest updates. You can get your hands on some Urban Decay products on Calyxta PH and coming soon on BeautyMNL!
