This is the Beauty Brand We've All Probably Been Waiting For
We've waited for it and in just a month (September 15), H&M’s new range of beauty products will be here.
The line includes a comprehensive selection of makeup, as well as body care, hair care and beauty tools. Of course, H&M is still all about fashion so the collection will cover all the latest trends as well as classic beauty looks.
Daily Mail UK
The products will be available in select Philippine stores this September, launching first in H&M’s flagship store at SM Mega Fashion Hall on September 15.
“We are excited to finally bring this concept to our Filipino shoppers. At H&M, we are proud to offer fashion and quality at the best price, in a sustainable way. This includes fashion for all with our ladies, kids, mens as well as sportswear and lingerie departments; fashion for your home with H&M Home; and now fashion for your face and body with H&M Beauty! This is a complete range with everything in it to create any look imaginable with colours and textures for a classic, natural or a high fashion aesthetic while maintaining affordability – H&M Beauty is for all,” said Fredrik Famm, Country Manager of H&M Southeast Asia.
There is a full range of base and concealer shades for all skin tones. The line is not just about makeup—there are fragrances, bodycare and hair styling products, plus a complete selection of makeup brushes and beauty tools. There are beautifully designed makeup and toiletry bags and a full range of hair brushes. Two subsidiary collections are also available: a premium bodycare line and a "Conscious" range of Ecocert-approved sustainable products.
The arrival of this extensive range of beautifully packaged makeup products is perfectly timed. H&M Beauty’s launch in the Philippines will coincide with H&M’s Autumn season, which highlights glowing skin, strong jewel colors, statement lip colors and ultra-glossy bold nails as key trends.
"We’re excited that we can provide the colours, textures and tools to be as creative as possible with makeup. Jewelled shades such as sapphire blue and amethyst lilac are having a moment. Neutral tones can make a statement too. Grey is a big colour this autumn as well as the browns and nudes we love," said Sara Wallander, Concept Designer at H&M Beauty.
Following the launch at the flagship store, the H&M Beauty cosmetics range will also be available within the month of September in Robinsons Place Manila, SM North Edsa, Festival Mall, Ayala Center Cebu, SM Mall of Asia, and Greenbelt 4. Follow @hmphilippines on Twitter and Facebook for details on opening dates.
Here is a list of what we're eyeing from H&M Beauty:
Pure Radiance Powder Blusher in Deep Brown
My Instagram friend uses this as a blush/bronzer/contour. Because we have the same skin tone, I want to try it.
H&M Beauty Pure Radiance Powder Blusher in Deep Brown
Cashmere Haze EDT
Say the words "sold out" to a beauty addict and watch her go crazy. This perfume is always sold out on the H&M Web site so it's on our list.
H&M Beauty Cashmere Haze
Solar Flair Bronzing Powder in Sunrise Glow
Because I am still in search for the bronzer that I can use as a blush and for an overall glow.
H&M Beauty Solar Flair Bronzing Powder in Sunrise Glow
All of the Cream Lipsticks
I have heard so many good reviews about this lipstick. I want to hoard tubes of these to give away as gifts for Christmas. For myself, I want Redwood, Kombucha, Rust Me and Cinnamon Toast.
H&M Beauty All of the Cream Lipsticks
A woman cannot have enough makeup sponges and H&M Beauty's sponges seem interesting and are very inexpensive.
H&M Beauty Makeup Sponges
Buffer and Blusher Brush
I love dual ended brushes and I have been looking for a good powder blush.
H&M Beauty Buffer and Blusher Brush
Liquid Foundation (cushion)
I know I have a lot of foundations but the color selection of this seems interesting.
H&M Beauty Liquid Foundation