BEAUTYCON 2026 Marked Many Firsts
This year’s BEAUTYCON was made unique as it coincided with the 185th anniversary of AS Watson, the mother company of Watsons. Carrying the anniversary message, “Grow As One,” Dr. Malina Ngai, Group CEO of AS Watson graced the opening program of BEAUTYCON 2026.
“Beauty in the Philippines is vibrant, expressive, and joyful—and that spirit is exactly what we are celebrating today,” said Dr. Ngai in her speech. “From our beginnings in 1841 as a small dispensary in Hong Kong, we have grown into the world’s largest international health and beauty retailer. But no matter how much we grow, our purpose remains the same: to put a smile on our customers’ faces, today, and tomorrow.”
Dr. Malina Ngai, Group CEO of AS Watson welcomes guests at the ribbon cutting ceremony.
Over 185 brands welcomed beautyholics to the event, coupled with informative programs, panel discussions, and workshops featuring the country’s most-beloved celebrities, beauty experts, and wellness personalities. These include Heart Evangelista, Piolo Pascual, Andrea Brilliantes, Catriona Gray, Alden Richards, Enchong Dee, Belle Mariano, Maris Racal, Barbie Imperial, Kylie Versoza, and two- time Olympic gold medalist Carlos Yulo.
Albert Kurniawan, Paul Nebres, Dr. Vicki Belo and Dr. Hayden Kho were some of the key figures that also took to the BEAUTYCON stage to share their expert insights and recommendations.
Heart Evangelista, Dr. Malina Ngai, Kim Reyes, Robert Sun, and Jefferson Go Chief
BEAUTYCON 2026 guests were treated to exclusive discounts, vouchers, and gifts with purchase, alongside creative, interactive booths as every brand mounted engaging concepts and activations. Attendees also enjoyed free derma consultations from volunteers of the Philippine Dermatological Society, adding an expert-led, skin-first experience to the event.
BEAUTYCON 2026 also saw the debut of new products and launches across many of its participating brands.
Watson Group CEO Dr. Malina Ngai alongside executives from Watsons Philippines, brand partners, and Filipina global fashion and beauty icon Heart Evangelista.
In an effort to make the shopping experience seamless and enjoyable, BEAUTYCON 2026 featured multiple cashier stops throughout the 9,000 square-inch convention floor. Shoppers were also given the option to skip the line through the Watsons app’s Click & Collect feature.
Host Nicole Andersson takes the stage, bringing energy and charm to BEAUTYCON 2026.
BEAUTYCON 2026 is a definitive beauty event as it sets the beauty trends in real life through thoughtful and personality interactions with its community. Inspired by the inclusive and evolving definition of beauty shaped by Watsons’ 185-year legacy of innovation and expertise, BEAUTYCON 2026 accomplished its goal of championing a diverse and empowered beauty community.
