TCL & Kathryn Bernardo Mark 4 Years of Inspiring Greatness

TCL Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC sales, has reached another landmark milestone this 2026. The tech giant officially announced its contract renewal with superstar Kathryn Bernardo, for the fourth consecutive year. This partnership highlights the shared pursuit of excellence, seamlessly merging TCL’s world-class innovation with the country’s brightest star to continue “Inspiring Greatness” across the nation.

The partnership was formally formalized during a contract-signing ceremony held in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu and TCL Brand Manager Joseph Cernitzchez, alongside Kathryn’s management team, VCM led by Francis Vidanes, collectively marking a new chapter of collaboration and shared vision for the brand.

From left to right: VCM’s Francis Vidanes, Asia’s Superstar Kathryn Bernardo, TCL Deputy Marketing Director Shae Yu Xiaoling, and TCL Brand Manager Joseph Cernitchez.

“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes,” said TCL Cernitchez. 

Kathryn’s decision to renew with TCL came naturally as she herself witnessed the brand’s meteoric growth in the last four years, a growth that she significantly contributed to.

She is eager to embark on this next chapter in her career, noting that her personal journey has beautifully mirrored TCL’s own evolution from a market challenger to a global industry leader.

“Seeing TCL achieve these new milestones makes me so proud! Our partnership works so well because our missions are perfectly aligned. I’ve always wanted to work with a brand that never stops innovating, and I’m so happy to be growing alongside a team that truly 'Inspires Greatness,” said Kathryn.

Still the face of excellence! Asia’s Superstar Kathryn Bernardo beams with excitement at her official contract signing ceremony with TCL Philippines.

For Kathryn, this partnership is deeply personal. As she navigates life in her own home and enters the “adulting” stage after living with her family, she has purposely filled her own space with the very products she represents. It is a testament to how TCL’s innovation supports Kathryn’s journey as a modern, independent woman.

“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” said Kathryn. 

Kathryn’s ultimate home companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen comfort to her space. With its intuitive voice control, she doesn't even have to lift a finger; the FreshIN responds to her every command, making her relaxation time completely seamless.

“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” said Kathryn.

Even with a demanding schedule, Kathryn manages her home life with surprising ease, thanks to the TCL Super Drum C682. What used to be a tedious chore is now a seamless part of the actress’ routine. With the Super Drum's intuitive controls, she simply loads her laundry and starts the cycle with a few taps. This high performance efficiency allows Kathryn to focus on other things.

Four Years and Counting! Kathryn Bernardo reaffirms her role as the face of TCL Electronics, signing on for another year of ‘Inspiring Greatness.’

There’s a special kind of joy Kathryn finds in the simple task of grocery shopping. She loves being personally involved in choosing what goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to keep everything fresh. With its sleek, flush-fit design, the fridge integrates perfectly into her space, supporting her lifestyle as a modern, hands-on homeowner who values style and substance.

Navigating the complexities of “adulting” has become a much more graceful journey for Kathryn. She’s incredibly grateful to TCL for being her “co-pilot” through the adulting stage.

Words can’t quite capture Kathryn’s appreciation for how TCL has empowered her during this pivotal chapter. From managing her first home to mastering daily responsibilities, Kathryn credits the brand’s innovative technology for giving her the ease and confidence she needs to thrive in her adulthood.

With so much excitement, she said, “I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”