UPSIZE PH | More Stars, More Brands for Beautycon 2025

Beautycon 2025, tagged Destination: Beauty, was the hottest event for every beauty fan last August 28-31 at the SMX Convention Center Manila.

Beautycon 2025 stage, where over 50 celebrities stood and talked about all things beauty

Watsons, SM Beauty, and Look At Me shoppers were treated to an extravaganza made bigger and better, thanks to last year’s overwhelming turnout for the first-ever Beautycon.

Beautycon 2025 happened from August 28 to 31 at the SMX Convention Center Manila, Function Rooms 1-5

The beauty community, including celebrities, TikTok stars, and industry pioneers, gathered to celebrate the best in makeup, skincare, personal care, health & wellness, and more.

Watsons Club members, SM Advantage Card holders, and Look List loyalists enjoyed free entry to the event. Inside, over 160 brands showcasing makeup to fragrances, body care to hair care and styling, personal hygiene to health and wellbeing were present to give everyone exclusive discounts, bundles, gifts with purchases, and first dibs at the latest launches. Filipino beauty favorites and international brands all welcomed patrons to interactive booths and experiences that can only be executed at Beautycon 2025.

Philippine Dermatological Society booth at Beautycon 2025

Simultaneous to the shopping were hourly workshops, talks, and panel discussions featuring the most trusted names in beauty. Beautycon 2025 was a star-studded gathering thanks to Heart Evangelista, Anne Curtis, Kathryn Bernardo, Nadine Lustre, Julia Barretto, Solenn Heusaff, Shuvee Etrata, and Anthony Constantino, and more. Filipino beauty was also given the spotlight through a panel discussion with the leaders behind the biggest local beauty brands, where they discussed the future of F-beauty.

Heart Evangelista joins Watsons for a live panel at Beautycon 2025.

Anne Curtis joins BLK Cosmetics for a live panel at Beautycon 2025.

Nadine Lustre visits the Luxe Organix booth at Beautycon 2025

Jacqe Gutierrez (BLK Cosmetics & Happy Skin), Nina Dizon (Colourette) Joel Andrade (Issy Cosmetics), Mae Layug (GRWM Cosmetics), and Cathy Lao (Vice Cosmetics) during their live group panel photo-op at Beautycon 2025

Beautycon 2025 may be over, but Watsons, SM Beauty, and Look At Me stay true to serving their customers all year round with only the best picks for every beauty category and for every type of lifestyle. The convention is but a way for the country’s biggest beauty retailers to show their appreciation and reaffirm their commitment to the Filipino beauty community so it means Beautycon will be back in 2026!