UPSIZE PH | Doggo Is A Brand For Your Doggos

Doggo, a dog brand established in 2019, offers a full range of quality products from dog treats to accessories and grooming essentials. The products are all sourced from abroad.

Doggo was a digital-ready brand in an industry that, at that time, heavily relied on physical selling. Since then, the brand has been in the Top 5 brands on eCommerce platforms in the country and it won the 2020 Winning Circle Award for Pet Supplies from Lazada.

Kurt Cheng with his Corgi Photo credit: Doggo

“It started out as a challenge,” said Doggo CEO Kurt Cheng. “We had access to reliable sources but outlets were limited. In a twist of fate, this obstacle turned into an opportunity when retailers were suddenly forced to go digital. Luckily for Doggo, we started our business this way, and this allowed us to grow our brand, product lineup, and market during an otherwise challenging time.”

Doggo is under KP Aquatics Co., one of the biggest pet accessories distributors in the Philippines.

Cheng’s love for animals started in his younger years. With seven dogs, fishes and an entire aviary at home, he decided to channel his love for animals into a business that actually cares for animals and promotes their happiness.

“Doggo’s mission is to provide excellent quality dog products without making it too expensive for the local market. We want to elevate the quality of dog care for the B and C market. Think of Doggo as a curator of top-tier products for your pets,” says the 32-year-old businessman.

Currently, Doggo offers tasty treats for dogs of all sizes and ages, accessories such as leashes, bowls and diners, pet toys and grooming items such as shampoos, brushes and combs.

“At this time, we source all our products from abroad but part of our expansion plan is to eventually have a Doggo food product line. We want to emerge from the pandemic as the most recognized dog brand, but the ultimate goal is to be No. 1 in the country and eventually carry our own range of products that can be distributed internationally and compete with global brands,” said Cheng.