I blame Emily Weiss for everything. If you love makeup and you don’t know who she is, you have some reading to catch up on. Emily is the former Vogue assistant who founded the beauty Web site Into the Gloss. She is also the force behind cool girl beauty brand Glossier, a line of mid-priced products ranging from lip balm to moisturizers.

But Glossier isn’t the only brand for cool girls. You know how annoying it is that certain girls need only a lipstick with just a hint of color and a face tint that’s barely there while we lesser mortals require full coverage everything? Here are our pick on brands that can surely unleash the cool girl in you:

Milk Makeup

This brand is best known for its Holographic Stick and is described as “High Concept, Low Maintenance."

Many of their products, such as the Holographic Stick, Cooling Water, and Matte Bronzer, are in stick form so you just “Throw ‘em in the bag.” I mean, how much cooler can you get, right?

But Milk Makeup isn’t just cool. The brand keeps their ingredients as natural as possible with the line over 70 percent vegan and 100 percent cruelty-free. Oh, the packaging is recyclable, too.

Hourglass

Hourglass isn’t just cool, it’s hella expensive, too. The brand is best known for its Ambient Lighting Collection, which nobody except makeup artists seems to know how to use.

They have a wide range of products but their powders are the bomb. If I could only buy one thing, I would customize my own Ambient Lighting Palette or maybe get the Vanish Seamless Finish Foundation Stick.

So what makes Hourglass cool? It’s luxurious but does not scream tita.

Lottie London

To be honest, I would give one of my kidneys for a Lottie London Mermaid Glow Highlighter. I kid but this three-year-old brand is a favorite of the selfie generation. In their Web site, the brand calls its products “Insta worthy.”

So what else makes Lottie London cool? The products are PETA-certified and cruelty-free.

Essence Makeup

Essence’s Pure Nude Highlighter is like a unicorn. If you see one, you better snag it because it is as elusive as the legendary creature.

This drugstore brand offers high performance but reasonably priced products. Essence is cool because it’s a fun brand that encourages experimentation.