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Our Top 10 Favorite Beauty Brands Created By Filipinas for Filipinas

Our Top 10 Favorite Beauty Brands Created By Filipinas for Filipinas

Sure we've been all about the classic foreign brands when it comes to beauty but sometimes, some of these brands just don't seem to have the perfect product that suits our natural golden tropical tans.

Plus, we need to shed some light on these locally made products created by our Filipina sisters! How about we redefine the modern Filipina's beauty with these awesome brands?


Dr. Vicky Belo has become a household name because of the magic she can do for cosmetic surgery. Now since not every other Filipina can get a hold of these services, she decided to make products that could just be as effective for everyone. 

Vicky Belo of Belo Medical

Belo is definitely a game changer in the beauty industry, providing all different kinds of beauty products for every Filipina's needs.

Belo Sun Expert Products / Lush Angel

Belo products are available at your nearest drugstore, supermarket, and beauty sections.

Pili Beauty and Wellness

If you think about it, the Philippines is actually one of the richest countries in the world with all our amazing resources. Rose Tan recognized this and brought PILI to life. 

Rose Tan of Pili Beauty and Wellness Philippines

Made from Bicol's most prided pili nuts, PILI is now a luxurious personal care brand that uses 100 percent natural Pili and Elemi oils as the base and active ingredients for its products.

Pili Matte Lipstick available in 5 colors, P 672 / BeautyMNL

Pili Hair Serum, P 1,000 / BeautyMNL

PILI products are available at BeautyMNL, Calyxta, and in selected stores.

CarmenClaire Cosmetics

Gorgeously packaged and beautifully presented just like a Filipina, Ms. Carmen created the beauty brand for the makeup loving, not-so-girly girl.

CarmenClaire Cosmetics Shine Patrol Pressed Powder available in 4 shades, P 415

CarmenClaire Cosmetics Covert Operation Concealer Palette available in 2 varieties, P 575

With cool product names such as the Shine Patrol Pressed Powder and Covert Operations Concealer Palette, CarmenClaire boasts high-end packaging and really awesome results.

Ellana Mineral Cosmetics

Soft, feminine colors and a minimalist vibe marks Ellana cosmetics. Thanks to Theresa Carbonel-Buenaflor, the Filipina can experience natural, mineral makeup goodness and cool products by a Filipina.

Theresa Carbonel-Buenaflor

But they don't stop on just making women beautiful, Ellana gives more by allowing women to become Ellana Beauty Advocates and they even welcome Beauty Experts in!  

Ellana Mineral Cosmetics Pressed Mineral Foundation (Refill) in Hazelnut available in 4 shades, P 599

Ellana Mineral Cosmetics Makeup Brush Cleaner in Cucumber Melon 120ml, P 399

Get your hands on Ellana Mineral Cosmetics online at BeautyMNL, Glamourbox, Zalora and at their branches.


Try and search for "Snoe" and you'd find her name on every search hit. Jen Gerodias Diaz has been an inspiration to many because of how she developed Snoe. Equipped with a passion for beauty, she did not expect how big her business would grow.

Jen Gerodias Diaz / LinkedIn

Snoe Beauty is perfect for the quirky, beauty-loving Filipina with its super cute packaging! They have a wide variety of different products and all have fabulous scents you should definitely try.

Snoe Beauty Slim Shade Me Face Sculpting Cake in Peanut available in 3 shades, P 799

Snoe Beauty Make Out Make Up Melting Cleansing Oil, P 699

Snoe Beauty is available at their branches here.

Happy Skin Cosmetics

Everybody knows Happy Skin. But with their back-to-back collaborations with big names, you'd actually think it's just been imported to the country. Superwomen Jacqe Yuengtian Gutierrez and Rissa Mananquil-Trillo gives Filipinas the chance to experience playful and pretty with beauty.

Jacqe and Rissa of Happy Skin Cosmetics / Globe MyBusiness

We have so much favorites from Happy Skin and we love them for their great quality and super cute packaging!

Happy Skin x Disney Princess Liquid Matte Lipstick in Ariel, P 699

Happy Skin Cosmetics Express Gel Polish Trio in Artist, Achiever, and Dreamer + Mirror-Shine Top Coat, P 996

Get your hands on Happy Skin products here.

Hello Gorgeous by Skinline

Just a proof of how innovative and creative Filipinas can be is Hello Gorgeous by Skinline. They started as simply as day spa in Hagonoy, Bulacan and with perseverance and hardwork, next thing they know is they're already the hype of the local beauty industry.

Mawy Conferido of Hello Gorgeous

Owner Mawy Conferido makes trends accessible to the Filipina as Hello Gorgeous features everything the modern, hype-loving Filipina looks for - unicorns, beach, coffee. All of these are infused and inspired in their nicely packaged products. 

Hello Gorgeous Active Gold Facial Mask, P 300

Hello Gorgeous Rainbow Dash Highlighter and Eyeshadow Compact, P 350

Hello Gorgeous Mega Metallic Liquid Lipstick, P 380

Check out Hello Gorgeous' website to know more about their products!


How do we even begin with HumanHeartNature? 100% no harmful chemicals, internationally-renowned and awarded, and a massive social enterprise, HumanHeartNature was born thanks to the brilliant minds and kind hearts of Gawad Kalinga volunteers Anna Meloto-Wilk, her husband Dylan and her sister Camille.

Anna Meloto-Wilk and Camille Meloto of HumanHeartNature

An advocate of helping communities and eventually becoming a social enterprise, HumanHeartNature impressively continues working for its cause all while providing its customers with homegrown, high quality products that every Filipina will surely love.

HumanHeartNature Natural Lip Scrub, P 175

HumanHeartNature Nourishing Facial Wash, P 79.75

Pro-poor, pro-environment, and pro-Philippines, HumanHeartNature gives not just every Filipina an access to beauty but also gives several Filipinos a livelihood.

Find HumanHeartNature products here.

In Her Element

A self-proclaimed beauty junkie who is passionate in helping and inspiring women with whatever she does, superwoman Liz Lanuzo creates In Her Element. All about simplicity and sophisticaton, In Her Element was created for busy women made from all natural ingredients and is cruelty-free.

Liz Lanuzo of In Her Element

All products are packaged in a noteworthy shade of pink. And because this is Ms. Liz's fruit of passion, you can definitely expect that every product oozes with love and priceless quality.

In Her Element First Wash Cleansing Oil, P 450

In Her Element Nourish and Cleanse Balm, P 595

Get a hold of your element with In Her Element products here.

VMV Hypoallergenics

When we first saw a VMV product or even just think of how their kiosk was displayed, we thought, "Hmm.. Must be a French brand." So you can only imagine the surprise we had when we found out that VMV Hypoallergenics is, in fact, a Filipina-made brand!

Dr. Vermen M. Verallo of VMV Hypoallergenics

VMV stands for the name of its founder - Dr. Vermen M. Verallo, a dermatologist, dermatopathologist, and dermatology/laser surgeon who has been all around the world sharing her knowledge on every possible care for every possible skin problem there is.

VMV Hypoallergenics Skintangible "Faint"ation Skin-Refining Non-Makeup SPF 30 (one shade for all skin tone!), P 1,125

VMV Hypoallergenics Moisture-Rich Mild Mannered Cleansing Scrub for Dry Skin, P 785

She founded VMV Hypoallergenics in 1979. And with that in mind, we are most definitely all assured of the effectiveness these products bring. Coming from a brilliant, passionate mind, VMV products are surely hypoallergenic. We can only thank Dr. Vermen for bringing her world-class quality products back to her roots so every Filipina can enjoy a healthy and beautiful skin.


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